Benefit Stay Flawless 15-Hour Primer: Keep Your Makeup Intact Day to Night!

Benefit launched its latest product, the Stay Flawless 15-Hour Primer, a few weeks back, just in time for the hot and humid weather we have here! And here I am to bring you some details of the product - from what I've tried it seems like a great product, from the cute quirky packaging to the product inside, so yes it is something worth looking at!

Benefit Stay Flawless 15-Hour Primer: We're Tick-tocking about it alright!

If you're wondering, "15 hours? How on earth did they decide on that number?", it turns out there's actually a really interesting story behind it. One of the PR ladies at the event explained to me that initially when Benefit developed the primer, they were hoping to be able to market it as an 8-Hour Primer, the idea being that the primer would last through a typical work day. However, during the company's evaluation of the product, they found out that it actually outlasted 8 hours. So they tested it to see if it would last for longer stretches of time, and eventually, they found 15 to be the magic number. Thus, the 15-Hour Primer tagline was born. I don't know about you, but I always love little stories like this - it is always cool to get a peek into the behind-the-scenes action of product development.